Expanded hours, new look for Monogram Magic

Betsy and Dave Wallace, new owners of Monogram Magic

When the opportunity came up to buy Monogram Magic, Dave and Betsy Wallace already knew it was the right choice for them.

“It was just a good opportunity,” says Betsy.  “We actually looked at buying it the first time it was for sale, but we knew that friends of ours were interested in it, so we didn’t pursue it.  But it ended up with us anyway!”

Dave and Betsy purchased Monogram Magic in April from the Edwards, personal friends of theirs and only the second owners of the 30-some-year old embroidery business located across from the fire station.

It may surprise folks to know that it’s Dave, who recently retired from a career in the heating and air conditioning business, and not Betsy, who handles the embroidery.  “It’s always interested me,” says Dave. “My mom used to do embroidery and sewing, so I think it’s a little bit in my blood.”

“We’re kind of the reverse,” laughs Betsy, who works two days a week in the shop and does the bookkeeping.  “He’s the one with the sewing experience, not me!”

Since taking ownership of Monogram Magic in April, Betsy and Dave have continued to serve Monogram Magic’s longtime clients, but their much-expanded hours have also brought in many new customers.  Monogram Magic was a second business for the Edwards, who primarily worked in the evenings. The Wallaces, however, are open Monday through Thursday from 9:00 a.m. to 6:00 p.m. and Fridays from 9:00 a.m. to 12:00 p.m.

Monogram Magic’s renovated shopping area.


Monogram Magic accepts all orders, big and small.  “That’s what’s attractive about our business,” says Betsy.  “There’s a lot of places in town that offer the same service, but they have a minimum.”  Betsy and Dave will monogram a single item for an affordable price, but they can also manage much larger corporate and personal orders, like the forty-two shirts they recently monogrammed for Captain D’s.  They keep a small amount of monogrammable inventory in stock for customers looking for a quick gift, and they also partner with vendors to fill large custom orders of items like t-shirts and baseball caps.

In addition to embroidery, Monogram Magic also presses t-shirts.  Currently, they work with an outside vendor to produce t-shirt transfers, but in the future, they hope to expand their t-shirt business by producing transfers in house, which will bring costs down and enable customers to order as little as a single t-shirt. 

Residents of Ashe Plantation, Betsy and Dave love living and working in Mint Hill.  “It’s just comfortable,” says Betsy, who knows all her fellow business owners in the strip mall across from the fire department. “It’s a great place to live.  People are friendly, and everybody gets to know each other.” 

Monogram Magic is a great choice for adding names and initials to your children’s backpacks, lunch bags and sports bags for the upcoming school year.  They’re eager to work with new and old customers and happy to discuss anything you’d like done. Visit their updated web site to learn more: https://monogrammagicnc.com/.