It’s the most wonderful time of the year!

Christmas and the holiday season is everywhere and for most people it’s a huge part of the lives.

Brands and organizations should be embracing the holidays and become part of the conversation around them.

Start with your ideal client to determine how your brand can fit into their holiday.

This might mean talking about Christmas or other holidays celebrated this time of year like Hanukkah or Kwanza, it all depends on what holidays your ideal client celebrates.

If you offer goods or services, the holidays are a great time to run special offers or gift packages.

Even if your business doesn’t offer anything that is easily given as a gift, the holidays are still a great way to have a cup conversation with your audience and create a connection with them, which is what social media is all about.

If your office has a holiday party or puts up decorations, share it! Ask to see your audience’s displays of holiday cheer as well.

Social media isn’t about direct selling, it’s about creating awareness and connecting. The holiday season is a perfect opportunity to create and strengthen your brand’s connection to its audience.