Last week, we talked about how the auto industry is moving away from sedans. Today, we’ll talk about why Ford the first company to cancel all its sedans, said that Americans simply don’t want cars anymore. With gas being relatively cheap compared to the 2008 gas crisis, Americans have bought more and more SUV’s and crossovers, and have moved away from the traditional four door sedan.
Ford specifically stated baby boomers and millennials as the buyers no longer looking at traditional cars. Ford isn’t entirely wrong, their sedans aren’t selling, but the car market is far from dead. According to the LA Times, only American sedans aren’t doing well. Toyota and Honda sold 700,000 sedans each, or about 350,000 per model. Ford, on the other hand, only sold about 120,000 of it’s Focus, a well-received car by most reviews. So what happened? Most likely, stigma happened in the marketplace. Since the OPEC crisis of the 1970’s and the flood of Japanese sedans hitting the market, most automotive magazines, automotive technicians, and car buyers have preferred Japanese builds. So much so that Honda, Toyota, Mazda and others have opened multiple factories in the US to keep up with demand. To recap, sedans are dying, but only the ones from Detroit, for the time being. So what does that mean for you, the American car buyer looking for a new sedan? More than you may think if you are in the market for a new vehicle. Next week, we’ll talk about the potential long term effects of Ford and Chevrolet beginning to leave the sedan markets. Have any questions? Feel free to call Manchester Auto and Tire of Mint Hill, LLC at 704-545-4597, email us at firstname.lastname@example.org, or check us out on the web atmanchesterautoandtire.com.