Money can’t buy back all your youth when you’re old,
A friend when you’re lonely, or peace for your soul,
The wealthiest person is a pauper at times,
Compared to the man with a satisfied mind.”
“Satisfied Mind” by Jeff Buckley
I know, “Satisfied Mind” is probably a pretty obscure song for most of you, but sometimes even the obscure comes shining through when the message is powerful and deep. Throughout my funeral service career, I have had the privilege of learning from some great people. One of the common jewels of wisdom they all shared was simple, “Michael, remember this is a relationship business, not a retail one. If you take care of people, the bottom line will take care of itself.” So does that mean that when we take care of the bottom line, the people will take care of themselves?
It sounds funny, but the more I looked, the more I saw it to be true. We save a few cents per gallon but no longer have full service at gas stations. We have fee free accounts at banks but are given an ATM card to avoid using a teller. The list goes on of relationships that have become retail commodities. So let me ask you, are funerals a commodity?
Is an event a lifetime in the making and as unique as the life it represents a retail experience? I don’t believe so. I believe that sometimes you need a friend before you need a funeral director. That is why my name is on my sign and when you stop at Lowe-Neddo FuneralHome, you see Mr. Neddo.
There are some things money cannot buy, a friend in a time of need is but one. Keep that in mind as you live, laugh and love.