CHARLOTTE – As we continue to delve into what is new and the latest, there is an unprecedented trend, based on new demand. People started demanding a renewed effort to cleanliness, safety, and comfort as they returned to travel, probably starting in the Spring of 2021. Suppliers had prepared for this during the long stand down of 2020 to 2021. Healthy suppliers used the time to listen to the faithful clients and begin to provide amenities that would make them feel more comfortable when travel did return.
Every segment of the travel industry has added “New” to the vocabulary. For some, it was entirely new inventory as you will see in the next few articles. For most all healthy companies it included new protocols. For some, it included new services, while for many it included new assurances through included insurance policies, seals on-suite doors, more liberal change policies, and on-site testing to comply with ever-changing regulations. In the next few segments, we will look at how “New Upscale” has affected your choices.
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