Have you ever asked yourself, “do I really need a business card”?
You might be thinking that these small, rectangular pieces of paper are a thing of the past in today’s digital age. A lot of business networking happens online these days with LinkedIn, Facebook, or even a simple email.
However, while online networking has increased people’s networking circles, it hasn’t taken the place of person-to-person networking. Having a face to face meeting with somebody is still one of, if not the, most effective way to make a connection. And business cards play an important role at these functions.
• The business card is often the first piece of insight someone will get into your business. It should stand out as it is a first point of introduction, after a greeting or handshake.
• Business cards allow us to leave a lasting impression in someone’s memory (or pocket). If you hand over a creative and interesting card that makes a great impression, that person is much more likely to show it to other people, leading to more exposure for your brand and potentially more new customers.
• They are practical – you can easily take this little piece of card and offer it to whoever you meet. Having business cards in your pocket/purse prepares you for meeting prospects at any time which leaves a great, professional impression of you with the person you’re speaking to.
Don’t delay! If you need help with your business card contact me today.
Debbie Cole is a professional Graphic Designer with over 20 years of experience in advertising and marketing. Call 704-763-4087 or email dscole@gobizwell.com for more information.
