As a small business, getting your message out there can seem overwhelming. Luckily, the U.S. Postal Service has a cost-effective way for small businesses to market their products or services to every address in a neighborhood. It’s called Every Door Direct Mail (EDDM).
EDDM is one of the best ways to reach customers in specific geographical areas. You can send postcards, flyers or brochures via mail with a discounted postage rate below 20¢ per piece. This program is a cost-effective way to send coupons, menus and other promotional items to prospective customers. The program allows you to mail 200-5,000 mail pieces in a given zip code in a day.
The USPS makes it easy to choose which neighborhood(s) you want to target: On the EDDM website you are able to select the city, zip code, and neighborhoods you wish to target with a simple point and click of your computer mouse. You’ll also be able to choose whether you want to send to residential addresses, business addresses or both. After identifying the carrier routes and deciding the date you want to mail, you’ll be on your way of letting potential customers know about your business!
The USPS does have a few stipulations on what you can send using EDDM such as size requirements, weight requirements, mailing label placement, and indicia placement. You will want to hire a graphic designer who is familiar with these specifications to design your mail piece.
What are the benefits of Every Door Direct Mail service?
Reduced postage rates
No need to purchase and manage a mailing list
No annual postage permit fees
• No expense of addressing each piece
• Mail to an entire community or smaller parts of a town
• Larger mailer size
No Mailing List or Permit Needed!
EDDM mail pieces do not include a mailing address or recipient name so there’s no need to spend money on a mailing list. Every Door Direct Mail does not require mailing permits. Traditionally, to mail a postcard you would need to purchase a permit which can cost as much as $450 just to open your account with the post office.
Large Size = Better Response Rates!
By increasing the size of your mailer you will increase your response rate because it will stand out from traditional mail. You can mail marketing pieces from sizes 6.25”x 9” up to 10”x 15” for the same low EDDM postage price. These sizes are much larger than a standard 4”x 6” postcard. Whether you’re wanting to promote a sale or event, announce a grand opening or even send coupons, there is plenty of space for your marketing message with a larger mailer size.
What types of businesses use Every Door Direct Mail?
• Attorneys
• Auto Dealerships
• Business Services
• Contractors and Home Services
• Dry Cleaners
• Financial Professionals
• Fitness Centers
• Medical Professionals
• Realtors
• Restaurants
• Retail
• Salons and Spas
• And Many More
Having run several Every Door Direct Mail campaigns for my customers, I will work with you to create an effective advertising message and mailer that will drive customers to your business, increase sales and help you find new customers.
