As a small business owner, it’s very likely that you can’t afford to have a large marketing budget like some of the biggest companies and brands. However, with creativity and de-termination you can reach prospective customers without spending lavish amounts of money. In today’s world of online marketing, email marketing is an effective and affordable way to promote products and services. Email marketing is a form of direct marketing which uses electronic mail as a means of communicating.
Tips to keep in mind:
• Use a Customized Template – Email marketing service providers offer professional looking templates. Once you find a template that you like, you can use over and over to create a consistent look for your brand.
•Make It Easy To Read – Break up the text in an email marketing message by includ-ing images, subheadings, and read more links for customers to go to to read larger blocks of texts (i.e. blog posts). Include an eye catching title.
• Make It Shareable – Include social share buttons to encourage readers to share your content with others.
• Make it mobile-friendly – Lots of people check their email on their phones, so make sure your emails are mobile-friendly.
There are numerous email campaign providers that offer low-cost or even free programs. You can do an internet search to find the one that suits your needs. Or, if you need help, I would be happy to create an effective email marketing campaign to gener-ate leads, increase sales, help build your brand awareness, or strengthen your relation-ship with customers. Give me a call today.
Debbie Cole is a professional Graphic Designer with over 20 years of experience in ad-vertising and marketing. Call 704-763-4087 or email dscole@gobizwell.com for more in-
formation.
