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What's Trending in Social Media

    What Metrics really Matter for Brands?

    CHARLOTTE, NC - Business owners are always hearing about how they need to be on social media, and with COVID-19, it seems like that's...

    How Do Algorithms Work?

    CHARLOTTE, NC - al·go·rithm- nouna process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.The almighty...

    Time and Consistency on Social Media

    One of the most commonly asked questions when it comes to social media marketing is what time brands should post on social media, followed...

    The Facebook Ad Boycott

    CHARLOTTE, NC - With so much headline news happening what seems like every day, many likely have missed the Facebook Ad boycott going on.Several...

    Building a Community

    As the pandemic continues to affect businesses, organizations, and any place people tend to gather, more connection is moving online and onto social media.Growing...

    Engagement is the Name of the Game

    Have you noticed people are talking more on social media?They are, though sometimes that talking is more like arguing, in the eyes of the...

    Are you Listening?

    There's so much talking going on in the world in normal time, but we are currently not living in normal time and as a...

    Beware of Trolls

    Don’t Feed the Trolls. Whew. Social media can be a hostile place on the best of days, but is it just me or is it...

    Navigating Social Unrest on Social Media

    There is a lot going on in the world right now. Which means there's a lot going on in your social media feeds too.It's...

    When it Comes to Video, Be Short and Sweet.

    Video is huge on social media. It's one of the most popular types of content out there.However, all video isn't created equal: shorter videos...

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    Local Girl Scout Troops Sell Cookies in Downtown Mint Hill

    MINT HILL, NC - Girl Scout Cookies first appeared on the scene in 1917, when the Mistletoe Troop from Muskogee, OK, sold homemade cookies...

    Spectrum Center To Serve As Mass Vaccination Site For Novant Health

    CHARLOTTE - Spectrum Center will serve as a mass vaccination site for Novant Health this Saturday, February 13, from 7 a.m. to 5 p.m....

    How To Train Your Algorithm (Part 4)

    CHARLOTTE - This is part 4 in a several part series about social media algorithmsSeek out what you like.Algorithms are always learnings, so while...

    A Rose By Any Other Name?

    CHARLOTTE - A rose is a rose, but all not roses are created equal.Roses are beautiful, from the different shapes of the petals to...

    Novant Health Staff Is “All In” On The Fight Against COVID

    CHARLOTTE - When COVID-19 rates began to surge in December, Novant Health saw a problem emerge: bedside nurses were overextended.“We started experiencing a pandemic...

    Featured articles

    Local Girl Scout Troops Sell Cookies in Downtown Mint Hill

    MINT HILL, NC - Girl Scout Cookies first appeared on the scene in 1917, when the Mistletoe Troop from Muskogee, OK, sold homemade cookies...

    A Rose By Any Other Name?

    CHARLOTTE - A rose is a rose, but all not roses are created equal.Roses are beautiful, from the different shapes of the petals to...

    Novant Health Staff Is “All In” On The Fight Against COVID

    CHARLOTTE - When COVID-19 rates began to surge in December, Novant Health saw a problem emerge: bedside nurses were overextended.“We started experiencing a pandemic...

    Celebrating The Day Of Love In 2021

    MINT HILL, NC - One of the year's most romantic holidays is right around the corner. Valentine’s Day is typically a day that is...

    February – Heart Awareness Month

    CHARLOTTE - As part of the observance of Heart Awareness Month, Charlotte-based AAIDA (Advocacy & Awareness for Immune Disorders Awareness) will host an educational webinar “Supporting...