What Metrics really Matter for Brands?
CHARLOTTE, NC - Business owners are always hearing about how they need to be on social media, and with COVID-19, it seems like that's...
How Do Algorithms Work?
CHARLOTTE, NC - al·go·rithm- nouna process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.The almighty...
Time and Consistency on Social Media
One of the most commonly asked questions when it comes to social media marketing is what time brands should post on social media, followed...
The Facebook Ad Boycott
CHARLOTTE, NC - With so much headline news happening what seems like every day, many likely have missed the Facebook Ad boycott going on.Several...
Building a Community
As the pandemic continues to affect businesses, organizations, and any place people tend to gather, more connection is moving online and onto social media.Growing...
Engagement is the Name of the Game
Have you noticed people are talking more on social media?They are, though sometimes that talking is more like arguing, in the eyes of the...
Are you Listening?
There's so much talking going on in the world in normal time, but we are currently not living in normal time and as a...
Beware of Trolls
Don’t Feed the Trolls.
Whew. Social media can be a hostile place on the best of days, but is it just me or is it...
Navigating Social Unrest on Social Media
There is a lot going on in the world right now. Which means there's a lot going on in your social media feeds too.It's...
When it Comes to Video, Be Short and Sweet.
Video is huge on social media. It's one of the most popular types of content out there.However, all video isn't created equal: shorter videos...