By Michele Dotson  Dotson.michele@minthilltimes.com

When Winston Salem shoe manufacturing company SR Max Shoes wanted a mascot for a series of commercials, they found what they were looking for when they came across Pamela Shook of Blue Moon Puppets. Shook, who has been a puppeteer since 1988, created a mascot who is soft, cozy, and black; just like the shoes. “SR Max Shoes primarily makes shoes for chefs,” says Shook. “The shoes are non-skid, very comfortable and come in pretty much one color; black.” The puppet mascot, appropriately named Max, will be the star of a series of commercials advertising the shoe to restaurants, chefs, and kitchen workers.  His motto, “Get a grip on it,” speaks to the shoe’s amazing non-slip technology. […]