Last week’s Mint Hill Chamber of Commerce luncheon was about how to attract and keep customers.
Comedian and guest speaker Scott Francis imparted his brand of wisdom to members which centered on the idea that all business owners should treat their customers like gold. There were lots of jokes, laughs, card tricks…and yes, even a talking roll of toilet paper.
“When you’re creating your business card, it’s not about touting all the wonderful things you are,” he says. “It’s about showing the benefit the customer will get from you.”
Francis recommended business cards should always be unique, identifiable, and describe the benefit the customer will receive.
“Logo, picture, benefit,” he says. “The perfect winning combination.”
Francis also encouraged business owners to invest in themselves.
With technology, for example, he related to the fear that many veteran business owners might have about embracing social networking sites or other non-traditional opportunities for providing service for their customers.
“I could be cranky about it, and just refuse to address it, or I could just embrace technology and how people communicate today,” he says. Francis went on to say that a certain amount of retraining and investment is necessary to keep a competitive edge.
Lastly, he reminded members to be friendly and incorporate their own brand of humor into their lives, a point he illustrated by eliciting some help from Chamber member Barbara Angelo of Leisure Travel Experts.
“Being open to all kinds of people in every-day situations is a great way to find new customers,” he says.
“Just like her missing card, new customers are most often right under our noses.”
During the luncheon, President Rich Ferretti inducted new member Kurt Van Horn of Maid Pro, who reminded the group that their open house will be August 3.
Other upcoming events include the August 20 “Dinner with a Doc” at Jimmie’s Restaurant in Mint Hill where the series continues with a discussion on headaches, followed by an additional “Dinner with a Doc” on September 4 and 17; on September 19 Chamber Golf Tournament and business afterhours at Old Sycamore.