Kaleidoscopic Incorporated is a 3-person design firm in Mint Hill that develops websites, graphic design, illustrations, content management, writing, and email marketing.
A monthly digital newsletter they produce, Chartwells Magazine, is a chronicle of the food industry giant Chartwells Higher Education Dining Service, who supplies food and hospitality services to schools and universities around the country.
Chartwells Magazine recently won a number of awards from the League of American Communication Professionals (LACP), as part of their 2012 Magellan award series.
The newsletter won the Platinum Award for Most Engaging of all entries, the highest award offered, the Platinum award among all entries in the employee communications category, and a ranking of seventh among the top 50 winners.
That number seven ranking lands them right in front of huge companies like Cisco, Heineken, Yum!, and Gillette.
The 2012 LACP Magellan Contest featured nearly 400 entries from more than half a dozen countries, the submissions were judged at peer level, and awards were issued by industry.
Chartwells Magazine scored 99 of 100 from the judges, earning perfect marks in Communication goal clarity, target audience definition, key messaging, campaign execution, and campaign results, but missing one point in first impression, scoring 29 of 30.
Kaleidoscopic, the small Mint Hill firm, competed against enormous corporations like ESPN, Coca-Cola, Cisco, and Applebee’s in each of the categories and competitions they entered.
“Some of these corporations, they’ve got big dollars behind them and they can hire these large agencies, and yet we beat them all out,” said Michael Habenicht, CEO of Kaleidoscopic. “We’re quite proud of this.”
Kaleidoscopic has been operating in Mint Hill for 11 years and has won awards before.
In each issue of Chartwells Magazine, there’s a message from Charltwells’ CEO, new innovations, campus dining trends, technology, and other news.
Kaleidoscopic took over production of the newsletter and redesigned it, giving it the look and feel of a print magazine by using print-style layouts and interior pages, replacing “newsletter” with “magazine” in title and definition.
“With design and production services from Kaleidoscopic Inc., we created a technologically modern electronic communication with an upscale look and feel,” Kristine Andrews, communications director for Chartwells, said in a press release.
LACP, established in 2001, provides certifications to communications firms, evaluating them on different levels of quality, holds contests, and issues a monthly newsletter to more than 30,000 subscribers, sharing tools, tips, and news