People have become so addicted to cell phone use, they need a computer system to tell the caller and texter the message can’t be received because they are driving. Nationwide Insurance unveiled a new technology today with Aegis Mobility and NASCAR today called DriveAssist—a new cell phone technology that helps eliminate the temptation of the No. 1 distraction.

DriveAssist also allows options to the caller, including the opportunity to leave a message, send an audible alert or request a callback.